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The story behind the top brand logos

A brand logo is like the display picture of a brand. For instance, the minute you see the four rings on a car, you undoubtedly know it's an Audi.

A well-designed logo catches the audience’s attention and makes your company unique from the competitors. For this reason, businesses spend a lot of time and money on building an identity for their company.

There are also top brands like Coca-cola that haven't spent a penny on their logo. As their luck turns out, the logo was created by the co-founder himself.

Each brand has an interesting story on how they came up with the current logo that has become their identity. Let us look at some of the logo meanings and their unique tales.


Levi’s is a top jeans brand and its logo is shaped as a bat-wing-shaped red background on which appears the brand name.

So the bat shape was used as it resembled the shape of the back pocket of the jeans produced by them. They used a direct reference to their product design. Worked well.


Amazon has been leading the market with a strong consumer base who turn to them for everything they need. The company started off as a bookstore and now sells everything that consumers are looking for.

This explains the smile curve below the words amazon. It clearly shows the happy customer. The curve was adjusted to point from a to z, in order to tell the audience that they have everything from a to z in their stores.

One creative head did scratch the perfect message for this logo.


Next on the list is one of the most loved social media platforms, Pinterest. It has turned out to be our spot for all sorts of decor ideas, painting inspirations, photo poses, recipes and whatnot.

But do you know what the logo P stands for?

It actually resembles a red board pin where you can pin your ideas and interests. That's exactly what Pinterest stand for. A place to pin your interests.

Domino’s Pizza

This brand clearly shows what the name suggests. A two-piece domino with 3 dots. But what you might not know is the story beyond the dots.

The owner initially kept the single dot for their original restaurant and the 2 dots for the franchises that came later on. In fact, his idea was to add more dots every time a new restaurant was opened.

Now you know clearly why they had to stop it at 3, considering the thousands of pizza shops that came after.


The colourful font of Google definitely stays in all our minds. Did you know that those are not just any random selection of colours?

The logo starts with the primary colours: red, blue and yellow. But towards the end, we see a green L. But why mix a secondary colour?

The intention was to show the audience that they are innovators and not followers. Definitely, we can all agree on that part.


This brings us to the realization that every curve or negative space that we see in a logo might mean something. Each story in reality brings us close to the brand’s message and ideas.

So look closely into every detail to understand your brand and come up with the logo that appeals to your audience. It creates an emotional bond with your audience. Sometimes designs can do more than just catch attention.


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