For any form of Commerce, Location and Timeliness are what keep the business moving. For instance, a clothing shop that is at the centre of a metro city is more prone to drive traffic to them, rather than one in a remote location. Similarly, as the number of social media users increased, businesses tried to shift to online platforms for better visibility of their products.
The rise in active social media users from 2.3 billion in 2016 to 4.55 billion in 2022 also shows double the effort the businesses have to take in order to insert the new medium. You have to take your businesses to where your customers are.
The 2020 statistics made it clear that consumers like to shop online without leaving their social media accounts. This resulted in a surge in online shopping patterns. Businesses are now making them available through social commerce, enabling shoppers to buy without leaving the social media page, uninterrupted by any redirection.
Here are some of the social commencing trends to look out for in 2022.
Deployment of 5G network
With technological advancements taking over the market, we can see a considerable rise in the demands over the network. The emergence of the 5th generation networking will turn the efficiency of activities over the network ten times faster.
5G would prove to be an asset for e-commercing and social marketing strategies where more audiences are bound to rely on social platforms for their daily needs. The upgradation also welcomes us to a new world of XR experiences. AR and VR-based experiences would change the graph of online activities, providing a collaborative and immersive space for consumers.
Voice technology on the rise
As more households have started to own smart speakers like Alexa and Google Assistant, people have started to enjoy the ease of searching through voice. The users, especially the millennials and Gen Z have got the hang of speaking and searching for things they need.
A 2022 survey shows that 72% of people who use voice searches agree that it has become a part of their life. With the steady increase in voice technology, businesses need to focus on integrating this feature to engage more consumers.
Bringing digital avatars into the frame
The pandemic has drawn us to online platforms and brought a shared community over the network. Online shopping is on the rise with the advantage of checking out a large array of options rather than walking through stores in person.
Digital avatars are AI-powered virtual assistants that would change the process of social commencing further. Now you can see the products worn or showcased by these avatars, making it easy for you to get an idea of the product even through virtual spaces.
Collaborate more with micro-influencers
Letting the influencer talk is still a relevant mode of branding. Working with micro-influencers can help businesses to achieve their targets by maintaining a balanced budget.
These influencers have a specific target group which makes the targeting much easier. So you can choose influencers whose audiences are similar to your target audience. But make sure that you are choosing someone who is reliable and whom people rely on.
Consider the user-generated content for effective marketing
Whenever you surf through a brand page or social media platforms, your clicks and feedback are generating a perception of what you like. This in turn shows the businesses what you are looking for.
Businesses tend to create ads and marketing strategies that are subtle in letting the audience know what they do. Surveys, chatbots, interactive infographics etc, are some ways to draw the audience's attention.
To sum up
From 2020, we are witnessing a steady increase in social commerce, with Facebook or Instagram shopping, shoppable pins on Pinterest and so on. In the coming years, businesses need to switch to effective online marketing for reaching to a wider audience and understand what their needs are.
The above points are some of the features that need to be considered while developing social spaces over the net. Virtual realities and metaverse in the coming years would change the landscape of social interaction and e-commerce.
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